The first cardio Pilates machine ever built.
Invented and owned by HARDTFIT. Protected by utility patent. Exclusively licensed worldwide to STRONG Pilates.
One bed. Two disciplines. Zero compromise.
Part Pilates, part cardio. A full strength platform on one side, a cardio resistance mechanism on the other — available with a rower or bike. Strength, length, core and cardio in one class. Zero station changes. Zero impact on joints.
Built as one system
Not a reformer with extras — a purpose-built machine engineered for the HF™ Method.
Part Pilates, part cardio
Transition from strength work to cardio bursts in seconds — same bed, same class, unbroken flow.
Live metrics
Built-in monitors track heart rate, calories, time and cardio output in real time. Every class is measurable.
Low impact, high intensity
Protects knees, back and joints while driving heart rate into working zones.
Created for the machine. Backed by the science.
The HF™ Method wasn't adapted to the ROWFORMER™ — it was created for it. Built on HIIT principles and exercise science, it programs full muscle recruitment inside one 45-minute session.
High-intensity intervals
Structured work-to-rest intervals with science-backed benefits across cardiovascular health, fat metabolism and endurance.
Complete recruitment
Pilates and strength for slow and fast twitch. Cardio bursts fire fast twitch at speed. The complete body, completely trained.
Body awareness
Instability and balance work sharpen nervous-system control — building coordination, joint stability and injury resilience.
The most intense, doable, comprehensive 45-minute workout ever made available — measurable on the monitor, repeatable in the method.
Protected by utility patent.
HARDTFIT holds three utility patents — in the USA, Australia and New Zealand — covering the ROWFORMER™, the original and only cardio Pilates machine of its kind.
United States
Protected at the source — where the machine was invented and first produced.
Australia
Protection in the home market of our exclusive licensee and the launchpad of the STRONG franchise model.
New Zealand
Coverage across Australasia, securing the ROWFORMER™ throughout the region.
HARDTFIT invents. HARDTFIT owns. HARDTFIT does not sell licenses.
We are the inventor and patent holder — not a licensing company. The HF™ Method and the ROWFORMER™ are licensed exclusively to one partner, worldwide: STRONG Pilates.
Inventor: HARDTFIT.com
Exclusive partner: strongpilates.co
HARDTFIT × STRONG Pilates
HARDTFIT teamed up with STRONG Pilates to carry the ROWFORMER™ to the world through the STRONG franchise model. STRONG is the exclusive worldwide licensee.
STRONG runs trainer-led, data-driven classes on machines with built-in monitors for real-time heart rate, calories, time and cardio output. All studio and franchise opportunities run through STRONG.
- Exclusive worldwide licensee of the HF™ Method & ROWFORMER™
- Trainer-led classes programmed on real performance data
- Built-in monitors: live HR, calories, time and output
- Proven, fully-supported franchise model
Questions, answered.
What is the ROWFORMER™?
The first cardio Pilates machine ever produced — a single patented platform that combines full Pilates and strength training with a cardio resistance mechanism (rower or bike), invented and owned by HARDTFIT.
Who invented and owns the ROWFORMER™?
HARDTFIT invented, patented and owns the ROWFORMER™ and the HF™ Method. Utility patents protect the machine in the USA, Australia and New Zealand. Learn more at hardtfit.com.
Who is the exclusive licensee?
STRONG Pilates is the exclusive worldwide licensee of the ROWFORMER™ and the HF™ Method. All studio and franchise opportunities run through strongpilates.co.
Can I buy a license from HARDTFIT?
No. HARDTFIT does not sell licenses. HARDTFIT is the inventor and patent holder. Studio and franchise opportunities are handled exclusively by STRONG Pilates.
What is the HF™ Method?
A science-backed 45-minute workout created specifically for the ROWFORMER™. It blends Pilates, strength, HIIT and proprioceptive training into one low-impact, high-intensity class.
Bring the ROWFORMER™ to your city.
All studio and franchise opportunities are handled exclusively by our partner, STRONG Pilates.